In this 26-minute webinar, we look at how marketers attract their best customers and how you can use those same principles to attract amazing talent: Know your audience Differentiate your offering Tell your story Work the funnel Bring in experts You will take away actionable ideas for enhancing your hiring
Recruiting, Training
As an executive recruiter, I work with a lot of start ups and high growth companies that are challenged in finding the right talent to scale their business.  Part of the issue is that there is a gap in preparing startup founders and teams for the people side of scaling
Recruiting
Not gonna lie, this fifth installment was conceived as a self-serving pitch for you to engage my services.  But when I really started thinking about the topic, I realized that it was just as important as the other four in the series: know your audience, differentiate your offering, tell your
Recruiting
To my surprise when I was getting started as an executive recruiter, marketing and recruiting move prospects through a similar funnel model to achieve a final outcome.  In the case of marketing, the goal is a loyal and engaged customer; for recruiting it is a loyal and engaged employee.  In
Recruiting
Storytelling has become a crucial element of building a brand an creating an emotional connection with customers.  It’s no different in recruiting top talent to your organization.  Working on executive search engagements at all levels, I have seen the power of a compelling story in piquing the interest of an
Recruiting