December 30, 2018
As an experienced executive recruiter who also has over 20 years of marketing experience, I have been exploring ways that marketing can help amplify the hiring process for companies of all sizes. This second post in my series offers tips for creating an employer brand that sets you apart from
December 9, 2018
As a marketer by training and a recruiter by practice, I have been exploring the ways that recruiting and marketing are similar. My training seminar, Steal These 5 Marketing Fundamentals to Make the Best Hire, borrows principles from marketing to improve the hiring process and attract the best candidates. In
The success of any business depends on attracting, engaging and retaining the right people. Want to hire the best talent? "Posting and praying" isn't enough. Take a page from the marketer's playbook and learn to apply marketing fundamentals to making the best hire. Upcoming Training Dates Who is this for?
December 1, 2018
There are many similarities between marketing and recruiting, and the concept of recruitment marketing has been hot in recent years. But there are also some key ways that recruiting and marketing are quite different. In this post, I share three ways that companies and hiring managers can apply marketing principles