Position
Head of E-Commerce
Description

Reporting to the CEO, the Head of E-Commerce is responsible for all aspects of the e-commerce business.  A member of the executive management team, the Head of E-Commerce will have day-to-day oversight of the website and digital marketing channels, driving traffic, conversion and revenue while supporting the brand.

The ideal candidate is a creative thinker and problem solver with the flexibility to change gears quickly.  The Head of E-Commerce must be self-driven and highly motivated, with strong project management skills and detail orientation.  A team player, this person must have superior leadership skills.

Responsibilities
  • Work with CEO to create annual revenue targets, digital marketing strategy and budget.
  • Effectively use digital, social and other grass-roots initiatives to create demand for our products.
  • Responsible for all e-commerce content and site development, including product copy and product merchandising.
  • Work closely with creative to develop assets that drive traffic and maximize conversion to meet direct-to-consumer revenue and profit goals.
  • Manage digital advertising including optimization of all daily analytics to ensure compliance with seasonal CPA and ROAs targets.
  • Set and manage to a budget including all resource planning.
Qualifications
  • Bachelor’s Degree in Marketing, General Business and/or 7+ years applicable work experience, preferably in the apparel or consumer goods space.
  • Expertise in end-to-end e-commerce processes and platforms, including website infrastructure, content management, product merchandising and customer experience.
  • Current experience managing digital analytics including Google Analytics and related tools to measure return on digital marketing spend, traffic and conversion.
  • Strong management skills, including experience managing people.
  • Passion for apparel.
Contacts

Position: Head of E-Commerce

Thank you for submitting your application. We will contact you shortly!

Job Location
Sausalito, CA
Date posted
April 24, 2019
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